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How to Media Train a Spokesperson to Build and Protect Your Brand – 10...
Author: Jennifer Buchalter, Account Director - @JennBPR Tweet “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! Now, this means to the...
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Dear Brand Managers + Communications Directors, Forget Trust and Be Trustworthy!
Author: Adam Sanders, Account Director - @MediaAlchemy Tweet If you’ve been around the brand PR game for more than a season or two, your ears have more than likely been assailed time and again by the...
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Strategic Objectives wins two IABC Gold Quill Awards
We have some FABULOUS news to share! Strategic Objectives, Canada’s most award-winning PR agency, has won two Gold Quill Awards from the International Association of Business Communicators (IABC)....
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Strategic Objectives wins four CPRS ACE Awards including GOLD for Best...
We are #SOproud! Last night, Strategic Objectives, Canada’s leader in innovative Social PR, picked up 4 awards including GOLD in Best Digital Communications Campaign at the CPRS (Canadian Public...
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Strategic Objectives Named 2015 IABC/Toronto PR Agency of the Year
Team @SO_pr celebrates another award-winning year! Oh what a night! Strategic Objectives, Canada’s most award-winning Social PR agency, was named PR Agency of the Year 2015 at the IABC/Toronto...
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Trolling for Trolls – A Checklist to Identify Monsters that Lurk on the...
Author: Adam Sanders, Account Director - @MediaAlchemy Tweet Let’s talk about Trolls — big, hairy, hulking monsters lurking in the damp and darkest corners of the internet. They feed on good...
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In PRaise of Barry Waite AKA @Toronto_PR_Guy
PR Pro, Educator, Nurturer, Fine Friend “Learning and improving every day,” is one of our core values here at Strategic Objectives. Ours is a profession that demands up-to-the-minute knowledge of...
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The Ultimate List of Social CEOs on Twitter
A Handy Dandy, All-in-One Twitlist I’m fascinated by the role of business leaders in the social world, and to gain greater insight into what makes CEOs tick … and what ticks them off, our Strategic...
View ArticleFour Ways to Make Your Facebook Content Seen
It is hard to dispute the power of Facebook. It is the world’s largest social media network with over 800 Million daily users. What started as a way to stay connected with friends and family has...
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Strategic Objectives’ Halloween Happening 2015
Playing dress-up, hosting parties, and having fun is all part of a day’s work here at Strategic Objectives, where Halloween is always cause for celebration. This year’s Halloween Haunt featured spooky...
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